Name tags, photo ID badges, and other professional identification tools can have a huge, positive impact on your company. Not only will they make your team more approachable to your customers, they are also a great opportunity to establish your brand. When designed and used properly, there are so many benefits to your ID tools, but there are also many common mistakes in name tags companies often overlook. It’s a common misconception that by just having name tags your business will already be ahead of the competition, but by wearing ID tools that don’t represent your brand or are made poorly, you may be doing more harm than good. When ordering your team’s name tags, photo ID badges, desk plates, etc. be sure to avoid these common mistakes!
1. Design Flaws
Designing your company’s new name tags is an exciting experience and the possibilities truly are endless, but sometimes those design possibilities can be taken a bit too far. Keep in mind to not get too carried away and clutter your name tags or photo IDs. The intention of your name tags should be clear and concise. A simple logo, complimentary colors, the employee’s name and their title is all that is necessary. If you choose to incorporate a background image on your name tags, make sure your font is legible over the design and in the right contrasting color so your customers will never struggle to read the badge.
2. Missed Errors
Always have a designated person on your team to proofread every name tag before your final order is submitted. A simple typo or misspelling of a team member’s name will really detract from the overall goal of your name tags, and while we will always do our best to catch obvious errors, there may be some that we wouldn’t be able to recognize. The last thing you want to do is offend an employee by misspelling their name or giving them the wrong title.
3. Missed Marketing Opportunities
While that small name tag on your employees collar or the photo ID badge on their lanyard may not seem like a huge marketing opportunity, it truly is! Your professional ID tools are a powerful tool for branding your company. It’s often said that the best branding begins from within, and that statement could not be more true. Use your name tags, photo ID badges, desk plates and other tools to make your brand identity known to both your employees and your customers.
4. Sacrificing Quality
If you’re going to invest the money in professional identification tools (and, of course, we believe it’s one of the greatest investments you could make), make sure you do it right. Choose quality when deciding where you will order your name tags from and the materials you want to be used. Here at Name Tag Wizard, not only do we create top-of-the-line name tags, we always stand behind our product, so in the rare occasion that there is a flaw, we will always make sure to do the right thing and ensure your satisfaction as our customer.
5. Not Using Them
And finally, make sure your team always wears their name tags and photo ID badges! What would be the purpose of having them if they’re not being put to good use? Not only would they be a waste of your company’s money, it will be a missed opportunity across the board, from a customer-service standpoint all the way back to your marketing and branding goals.
Professional identification tools can really benefit your company in a lot of ways, whether you’re a small business or a huge corporation. They will make your customers feel welcomed, help establish great relationships both externally and internally, and help you create a memorable brand. While the positive impact could be huge, be sure to always remember these common mistakes when ordering your name tags, photo ID badges and more so you can avoid making them yourself. For answers to your questions about how to design your name tag, what artwork can be uploaded during your design process, or how to take the best photo ID photo, browse our blog for tips from the ID professionals!