About Name Tag Wizard Custom Name Tags and Identification Solutions
Helping teams make better first impressions through connection, consistency, and professional identity.
At Name Tag Wizard, we know a name tag does more than display a name. It helps start conversations, build trust, welcome new employees, and create a more polished experience for every customer interaction.
From growing businesses to established teams, we create custom name tags, photo ID cards, desk name plates, and workplace essentials that help your people look ready to connect.
Rooted in Jacksonville. Built on Family Values.
Name Tag Wizard was founded by Bryan Croft, CEO of Holmes Custom, a family owned business based in Jacksonville, Florida. With roots dating back to 1954, Holmes has spent decades helping businesses create custom products that represent their brand with confidence.
Name tags became a major part of the business around 1970, and over time we built a reputation for producing high quality custom name tags with fast turnaround and dependable service. What started as a local operation has grown into a trusted partner for businesses across the country.
Today, we continue to operate with the same mindset we were built on: take care of the customer, get the details right, and deliver products that help businesses make a strong first impression.
More Than Name Tags
While custom name tags are at the heart of what we do, Name Tag Wizard also helps businesses create a complete professional look with photo ID cards, desk name plates, wall and cubicle signs, badge accessories, and more.
Our photo ID cards are trusted by teams in healthcare, security, technology, schools, and other professional environments where clear identification matters. We focus on sharp print quality, vibrant color, readable text, and the polished finish businesses expect.
Design Once. Reorder Anytime.
Ordering name tags shouldn’t slow you down. Whether you're onboarding new employees, replacing lost badges, or scaling your team, you need a process that’s fast and consistent.
With Name Tag Wizard, you can create your design once, keep your branding consistent, and quickly reorder whenever you need more. No rebuilding layouts. No second guessing fonts, colors, or logo placement.
It’s a simple, reliable system built for real businesses—so your team always looks professional, no matter how often things change.
Why Businesses Choose Name Tag Wizard
Professional First Impressions
Custom name tags and identification products that help your team look approachable, prepared, and on brand.
Explore Magentic Name TagsConsistency Across Your Team
Keep branding, colors, logos, and layouts aligned across departments, locations, and new employee orders.
View Custom OptionsMade for Real Businesses
Built for the day to day needs of offices, retailers, schools, healthcare teams, hospitality staff, and more.
See ID ProductsMade in the USA. Trusted by Businesses Nationwide.
Every order is backed by decades of experience, hands on craftsmanship, and a commitment to reliable quality. We believe the products representing your team should reflect the same professionalism your business works hard to deliver every day.
That is why businesses across industries trust Name Tag Wizard for custom name tags, personalized name badges, photo ID cards, and office identification products that help people connect with confidence.