2018’s holiday season saw a growth of 3.9% for physical retail locations, and eMarketer expects 2019’s period to grow by 3.7%. With this historical and projected growth, hiring seasonal employees will be imperative for businesses to capitalize on the holiday shopping season.
This holiday season is expected to be one of the biggest for retailers in recent history. Even with a shift in shopping habits over the last few years, with many spenders flocking to online sales instead of browsing their favorite brick and mortar shops, big retailers like Target and Macy’s are still expecting 2018 to be huge for in-store foot traffic. Big brands like the aforementioned Target and Macy’s along with Kohl’s and JC Penney have projected to hire the most seasonal workers since 2014 this year. UPS is also expected to hire 100,000 seasonal workers to cover the holiday rush!
Look at the change for each of these retailers just over the last 6 holiday seasons:
What Does the Holiday Rush Mean for Seasonal Employees?
Temporary and seasonal workers are part of the team, and are hired to help retailers meet year-end sales goals and handle the influx of holiday shoppers. This is a huge task, and it’s important to ensure that seasonal workers know that they are contributors to the company’s goals. Name tags provide a simple and quick way to let temporary workers know they’re part of the team.
Providing name tags for holiday staff members has the following benefits:
- Maintains personal interaction during the hectic shopping season
- Aids in collaboration by helping new employees work well with seasoned staff
- Keeps corporate branding intact. (Name tags feature company logos)
- Lets new and temporary workers feel they are part of the company and its goals
- Connects names and faces!
How Companies are Competing for Holiday Staff in 2018
With the unemployment rate under 4 percent, retailers have had their work cut out for them to find staff to cover this year’s busy season. According to a September article on CNBC.com, stores, websites and delivery companies advertised more than 330,000 seasonal job openings. To compete with other retailers looking for quality holiday talent, companies are offering more perks, higher wages and recruiting non-traditional workers to fill their openings, economists say. (Read full article here). Some brands are going as far as including temporary employees in performance-based bonus programs, offering them store discounts, including them in cash drawings and giving other incentives to attract holiday help.
Employers are stepping up their game to make sure they have the staff to help them meet sales goals in the 4th quarter – but it’s important that they remember to keep the simple things in place, too, such as requiring name badges. A simple badge with the employee’s name, position and an official company logo goes a long way in creating a team work environment that is vital for the hectic holiday shopping season.
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