Creative Name Tags for Improved Customer Experience
If you’re a Disney fan, you know that they’ve recently upped their efforts at offering the best customer service available. Disney, like many other companies and brands, is striving to create a stronger
emotional connection with their customer. Disney’s strategies for creating this connection include pin trading, celebration buttons and name tags.
At NameTagWizard.com, that’s what we do – we connect names with faces, but why is this so important? It’s important because it increases the potential for a more personalized experience for your customer. Every day we make name tags and badges that help companies identify their staff and maintain a professional image for their business, but name tags can do so much more.
There are many ways employers can get creative with name tags to help initiate personal connections between staff and customer.
If you’re in the entertainment or hospitality industry where employees come from all parts of the world to work for your company, and your guests travel thousands of miles to experience what you have to offer, you most definitely want both parties to feel connected. A positive emotional connection should exist between your customer and your brand image. Ideally this is what brought the customer to you in the first place. More importantly, however, your company should strive for a connection between each customer and staff member. This connection is what keeps your customer coming back and it’s what keeps them from being overly price or convenience conscious. They become brand loyal – which is any business’s ultimate goal. The customer and employee relationship is often the defining interaction for your company and its image.
For many businesses, particularly travel and hospitality, you can initiate personalized interaction between your employees and customers by including their name and home town on their badge. Imagine the personal connection that is created when a customer comes in contact with a staff member who is from the same town. This small moment has a lasting impact not just on the individuals involved, but for the company as a whole. This simple addition of an employee’s home town to a name tag can create many micro moments each day that impress your customer and make them more likely to return, or to speak highly of your business.
Other creative ideas for personalizing name tags include:
1 – A personality identifier
2 – A favorite quote
3 – Voted most likely to be (from the high school yearbook)
4 – A nickname
5 – A zodiac sign
6 – College mascot
7 – Employee since (year)
8 – Favorite pastime
Name tags don’t have to be limited to names and job titles. You can get as creative as you want! Also, customer experience is often closely related to company culture. How happy and fulfilled are your employees? This will show in every interaction with the customer. One way to boost morale and give your employees a chance to feel connected to their jobs is to offer them the chance to decide what goes on their badge. Rather than having each employee wear a name tag that’s been handed to them from their manager, let them decide what should be on their badge. This gives the employee a chance to show who they are at work, whether they are the creative type, analytical type or the office comedian.
Name badges aren’t just plastic or metal tags that are worn from 9-5. They can do so much more for morale and customer experience. Take the opportunity to build personal connections between your staff and your customer with creative name tags from NameTagWizard.com.
